While the music video has solidified as an integral part of popular music, in some ways it remains a frustratingly untapped art form. Its potential for expression is often pissed away in favor of serving the vanity of the performer, or bludgeoning the viewer’s baser instincts to death. Innovative crafters in “sound & vision” can be found, however, within the bowels of the Internet.
Pleix, a Paris-based collective of digital artists formed in 2001, has produced a handful of warped and humorous videos for European electronic groups, such as Basement Jaxx, Plaid and Vitalic. Their website is a QuickTime showcase of their award winning videos.
While there, check out “Itsu” which skillfully melds a tale of bio-corporate derangement with a dense and exciting piece from British electronica duo, Plaid. Here's the YouTube clip:
Pleix’s comic stride really comes across, however, in its direction for Groove Armada’s 2007 UK chart-topper “Get Down.” Put on some headphones and try to sit still.
- Matt Squire, Senior Contributing Editor and financial reporter (in his day job)
Pleix
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